The label is of particular importance, because it
confirms how expensive it is, and thus proves the
great social and moral virtue of the one who wears it.

That's why the label (which was previously
sewn on the inside of the dress) is placed
in a most prominent place, so that it can
be recognized from afar.

In Texas, with the large cattle herds the
animals are branded with a hot iron, so
that everyone can immediately recognize
which animal belongs to which owner.